Coolwheel

Coolwheel

CoolWheel.eu give an ID to any bicycle, providing the opportunity to businesses to unify their bicycle fleet as well as the cyclists the ability to earn perks while they riding their bicycle.

Out-of-Home (OOH) advertisement and ID signage is very important and is one of the major segments of most noticed forms of outdoor promotions.

In addition, large bicycle fleets are difficult to monitor, maintain and provide a unified image on the local market. Bicycle is missing the space to have an easily viewable ID, as well as an ad space for either the business brand or a separate ad.

CoolWheel.eu give an ID to any bicycle, providing the opportunity to businesses to unify their bicycle fleet as well as the cyclists the ability to earn perks while they riding their bicycle.

CoolWheel.eu is introducing a disruptive Out-of-Home (OOH) advertising platform, creating a new marketplace, which connects businesses, cyclists and brands and creating together powerful ad messages in dynamic and multiple locations through disruptive ID singage.

Features

CoolWheel.eu features for businesses, cyclists and advertisers are numerous, with important ones depicted below:

Businesses

  1. Unified bicycle fleet. Businesses with bicycle fleets create a unified brand on their fleet making easily identifiable their bicycles as well as provide a unique advertisement of their own brand with the minimum cost.
  2. Low cost advertisments.The cost compared to other outdoor advertisement option can be as ten-times lower than the average one, without comparing the powerful feature of dynamically move the ad around different places.
  3. Utilize technology for tracking purposes. Use Coolwheel app in order to track bicycles and minimize the risk of theft as well as tracking the acceptable use of the bicycle.
  4. Promote the brand. Brand awareness and promotion through a disruptive technique, while leveraging on the bicycle trend and way of life.
  5. Install and remove. Easily install and remove the cover by providing flexibility in use.

 Advertisers

  1. Fast to market. The advertiser can easily and in no time to place ads in specific places with the minimum of time needed for design and distribution.
  2. Low cost advertisments.The cost compared to other outdoor advertisement option can be as ten-times lower than the average one, without comparing the powerful feature of dynamically move the ad around different places.
  3. Send ads in specific POIs. With a single mobile notification you may send dynamically all available bicycles in one place at a scheduled event by offering extra perks to the cyclists. This will create higher ad engagement.
  4. Real time analytics.The advertiser will have the opportunity to view in real-time all the available bicycles with their ad, where exactly they are and other advertisement realted data like conversation and retention rate etc.

 Cyclists

  1. Earn perks while a bicycle ride. The cyclist will receive instantly ad oriented perks according to distance, geographical location and/or advertiser specific requirements.
  2. Choose whatever fit your needs. The cyclist is able to choose from a list of campaigns which will fit in his needs.
  3. Fit the ad easily. The ad will fit easily in his bicycle without changing bicycle structure.
  4. Remove it anytime you want. The cyclist should follow light terms and condition for a short-term period and then if he wish, he could remove the ad anytime he wants either to replace it with another or remove it permanently.

 

Timeplan

2017 – Research & Development for Wheel cover
2019 – Prototype completion (cover)
Feb 2020 – Prototype ready (all components included)
May 2020 – Sizing and fitting for all bicycle types
June 2020 – Crowdfunding campaign for idea validation
September 2020 – To send all orders through campaign or site for wide testing purposes
January 2021 – Technology platform + mobile app beta version
Mar 2021 – Official corporate launch

How to contact us – Pre-Order

As we are able to develop and deliver our prototype wheel covers, in case you are interested to purchase the wheel covers, below you may find our contact details:

Website: https://coolwheel.eu
Email: [email protected]
Crowdfunding campaign: https://www.giveandfund.com/giveandfund/project/www-coolwheel-eu


Services offered as a Bike Friendly Partner:

  • Other bike services